- Name with photograph
- Quote - Creates narrative and a voice for the persona
- Habits/schedule
- Family/relationships
- Other related background
- Beliefs - religion, morals, political, philosophical
- Heritage
- Culture
- Technology background
- Age
- Education level
- Income
- Tastes
- Car - Specifications
- Activities/hobbies - Considerations they may make
- DON'T LIKES
- Spending habits
- Where they live
- Physical considerations/abilities
All of these considerations should be limited to one sheet of paper, no larger than a tabloid sheet. This way, no information is lost and can easily be accessible to multiple people in different locations. Then, page layout considerations are also important in creating a persona. Things to consider are:
- Photo with Quote
- Size, hierarchy, word count
- Charts and graphs
- Info-graphic
- Illustrations - maybe
- LEVELS OF INFORMATION - at least 3 to create depth - fly over, drive by, house visit
- How it would function in: a team meeting and after meeting/individual dense reading
Overall, this information is extremely helpful in creating a successful product in the end. If there is time to research and put together a few personas, it really should be considered. I am excited to dive into it!
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